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Friday, April 25, 2025

The Hidden Power of PS in Your Marketing Emails


 

The Hidden Power of PS in Your Marketing Emails

If you're skipping the P.S. in your marketing emails, you're missing out on a secret weapon that top copywriters have used for decades. This tiny detail at the end of an email might seem like an afterthought—but in reality, it can drive more clicks, boost conversions, and even save a poorly performing campaign.

Why the P.S. Works So Well

The "postscript" (P.S.) has deep psychological roots. People are naturally drawn to it because:

  • It stands out. Readers tend to scan emails. The P.S. is often one of the first things their eyes land on.

  • It feels personal. Like a whispered secret at the end of a letter, the P.S. can create a more intimate connection.

  • It’s your second chance. Didn't get them with the body of your message? The P.S. gives you one last shot.

What to Include in a P.S.

There are many ways to use the P.S. effectively:

  • Highlight your call to action. “P.S. Don’t forget—this special offer expires at midnight tonight!”

  • Add urgency or scarcity. “P.S. Only 3 spots left—secure yours before they’re gone.”

  • Reinforce your main benefit. “P.S. Imagine waking up every day to new leads in your inbox.”

  • Give them a reason to act now. “P.S. If you sign up today, you’ll also get our bonus eBook for free.”

  • Include a subtle testimonial. “P.S. ‘This course changed my business!’ – Sarah, a happy student.”

Real-World Results

In countless A/B tests, emails with a well-crafted P.S. have outperformed those without one. Marketers report higher click-through rates, improved engagement, and even increased revenue—all from a few extra lines at the bottom.

How to Start Using It Today

  • Add a P.S. to your next email campaign.

  • Make it short, clear, and action-focused.

  • Test different versions to see what resonates with your audience.

  • Don’t overuse it—but don’t forget it either.

P.S. Want more quick wins for your email marketing? Subscribe to our newsletter and get proven tips delivered weekly!


What’s your take? Let me know in the comments HERE! ALL COMMENTS ARE MODERATED. KEYWORDS: HIDDEN POWER OF P.S.

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DUCK GROBBELAAR-SAMPSON

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