How to Turn One Article Into 10 Different Pieces of Content

Content creation can feel like a never-ending task. But what if you could stretch one great article into ten powerful pieces of content? Instead of constantly reinventing the wheel, you can repurpose and repackage your ideas in multiple formats to reach more people across more platforms. Here’s how to do it—step by step.

1. Blog Post (The Original)

Start with a well-written, value-packed blog article. This is your cornerstone content. Make sure it’s:

• SEO-optimized

• Easy to skim (use headers and bullet points)

• Focused on solving one clear problem

2. Email Newsletter

Summarize the article into a shorter version for your email list. Highlight key insights, add a personal note, and include a link to read the full article on your site. This keeps your list warm and drives traffic at the same time.

3. Social Media Carousel

Break your article into bite-sized tips or steps. Then turn those into a swipeable carousel for platforms like Instagram, LinkedIn, or Facebook. Use bold visuals and numbered slides to grab attention.

4. Infographic

Use a tool like Canva or Piktochart to turn your article into a shareable infographic. Focus on stats, step-by-step processes, or a visual roadmap that distills your main ideas in a graphic format.

5. Short-Form Video (Reels, TikToks, YouTube Shorts)

Record a 30–60 second summary of your main points. You don’t need fancy editing—just clear tips, a hook at the start, and a call to action at the end.

6. Long-Form Video or Webinar

Turn your article into a script or outline for a deeper video explanation. You can livestream it, upload to YouTube, or present it as a webinar with slides. End with Q&A or a bonus tip for extra engagement.

7. Podcast Episode

Don’t like video? No problem. Just record your article as audio. Add your thoughts, a personal story, or an interview-style format to expand on the topic.

8. Quote Graphics

Pull out 5–7 strong quotes or tips from the article and place them on branded images. Share them across your social platforms or include them in a motivational email series.

9. Slide Deck (Presentation)

Turn the content into a PowerPoint or Google Slides deck. Perfect for LinkedIn posts, virtual meetings, or uploading to SlideShare to reach a more professional audience.

10. Lead Magnet or Mini eBook

Compile the article with 1–2 related blog posts, format it into a PDF, and offer it as a free download to grow your email list. It’s a fast way to create value without starting from scratch.

Bonus Tip: Use AI and Automation

Tools like ChatGPT (👋) can help you reword, reformat, and brainstorm how to present your content differently. Combine that with automation tools (like Buffer, Zapier, or ConvertKit) to schedule and deliver your content across all platforms.

Final Thoughts

One article isn’t just a blog post—it’s a launchpad. When you learn how to stretch your content across formats and platforms, you save time, expand your reach, and build authority faster. Next time you write something awesome, don’t just publish it and forget it. Repurpose it into 10 pieces of content and multiply your impact.

What’s your take? Let me know in the comments HERE! ALL COMMENTS ARE MODERATED. KEYWORDS: TEN CONTENT PIECES

YOU CAN ALSO SEND US MESSAGES BELOW (FULL WEBSITE ONLY).

DUCK GROBBELAAR-SAMPSON

YOUR HOST

___________________________________________________________________________________

LATEST COMMENTS

No comments yet.